Words & Photography Kirk Truman
“…we are proud to be serving the local neighbourhood and the residents of Fitzroy Place as an all day café, wine bar and store.”
From Old French lardier, larder originates from Middle English, denoting a store of meat. A room or large cupboard for storing food; the newest addition to the recently unveiled Pearson Square, Fitzroy Place, is sat opposite restaurant Percy & Founders, with both being founded by Open House, whom also opened The Lighterman in King’s Cross earlier this year. Having been well-received when opening earlier this year in February, neighbourhood café and store The Larder based at the heart of Fitzrovia are greeting summer by extending their opening hours into the evening to create a casual dining vibe.
Located less than 5 minutes from Oxford Street, The Larder offers all day food and drinks, from morning coffee through to breakfast, lunch and afternoon snacks, with all available to eat in or take away. Giving stunning views of the recently restored Fitzrovia Chapel, The Larder is a wonderful and carefully crafted addition to the first public square to have been built in London in over 100 years. It has come to establish itself among local residents and those working in the area, as has the square which it is in. “We are proud to be serving the local neighbourhood and the residents of Fitzroy Place as an all day café, wine bar and store.” says Open House director, Justin Thomas. “The evening vibe changes to create a chilled wine bar experience with charcuterie and cheese boards to share, accompanied by a wealth of wine by the glass and bottle, as well as craft beers and cider.”
A regular trend among like-minded independent cafés, the decor is well styled and refined. The Larder feels like a home away from home; a place to indulge, to work or relax. Entering from Pearson Square, for a lunchtime retreat or an evening drink, the environment is welcoming and tasteful from corner to corner. Staff are friendly and genuine, the environment is relaxed and informal. Though what is primary in defining The Larder here in Fitzrovia, is its place as a café and both a store with the aim of becoming an alternate outlet for Fitzrovia locals. With many cafés, bars and restaurants having begun to fluctuate between being cafés by day and speakeasies by night, The Larder is all of the above much more. Changing on a seasonal basis to adapt and cater to the needs of local residents, The Larder’s offerings vary from strawberries and clotted cream, to organic milk, butter, cheese olive oils and pastas. Their aim is to be a destination for Fitzrovia residents and those working in the area, adapting to the needs and requirements of those whom frequent it. “…we’re also your local store for home and office provisions, anything from a pint of milk or bottle of wine to a loaf of bread or a corkscrew” says Justin. “We strive to source all our produce from as little distance away as possible, concentrating very much on the British Isles.” In line with this, it is encouraged that regulars feedback on exactly what they feel would sit well on their shelves.
Host to a range of provisions from charcuterie to freshly ground coffee and cheese, artisan chocolate and vegetables, The Larder offers a respectable and modest array of home essentials. Using sustainable produce from local British farms, The Larder has created a menu which offers carefully balanced health-conscious options and daytime snacks. With their breakfast menu ranging from granola & yoghurt to fruit salads, the scrambled eggs on toast has become a notable favourite of my own, as has their specialist blended coffee, produced in Dorset by family-run Reads Coffee Roasters (perfect when accompanied by a gluten-free sea-salt caramel brownie). A range of options are available that encourage healthy eating, from dishes high in protein to a range of freshly-squeezed juices. Takeaway or eat in salads change on a daily basis, varying from grilled chicken breast to marinated salmon, with other popular lunchtime options including freshly baked quiches, pies and sandwiches. Come the evening, the daytime café buzz transitions into a relaxed and casual evening vibe, accompanied by music and candles.
With summer now well underway, The Larder has welcomed in the season with a new evening menu. With summer drinks a focus in-store, a selection of biodynamic and organic wines are on offer, with monthly wine tasting take place on the 1st Thursday of every month between 5.30pm – 10pm. The Larder’s own house red and white wine are sold in returnable glass bottles at £13 – modestly refillable for just £10. Their inaugural event took place on June 2nd coinciding with English Wine Week, with a flight of 3 wines having been available to guests produced by small estates on British shores. Their events, under the guise of ex Head Sommelier at Murano, Beverage Director Marc-Andrea Levy, shall continue to explore a range of topics in the coming months.
A modest and required addition to the newly unveiled Pearson Square, The Larder is a well executed and thought out creation by Open House based in the heart of Fitzrovia, and the West End. Whether yours is a craft beer or a white wine, The Larder is a refreshing pitstop for breakfast, lunch or evening supper. Pearson Square itself is very much in its infancy having only opened to the public early this year. During this years summer, and on into the months to come it is set to be the familiar stomping ground of anybody living or working in the neighbourhood, with The Larder as its centre.