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Bayode Oduwole

Bayode Oduwole

Words Kirk Truman

Portaits Erin Barry

“…creative, secretive. I describe it as far from the madding crowd, which says it all really.”

Upon entering the Pokit studio, a wall to wall display of mannequins hung on wires, dressed in an array of utilitarian outfits for the modern man, greets you. “In a word it is the ‘unsharp’ suit, deep and modern”says Bayode Oduwole, co-founder of Fitzrovia’s contemporary menswear label Pokit. “We designed them to look threadbare but not worn out. Understated, but progressive too, traditional yet unorthodox. You have to see it. We call it the Pokit paradox. We’re done trying to pigeon hole it.”