Tag Archives: oliver cheshire

Essentials Spring 19′

Essentials Spring 19′


Oliver Proudlock, Founder


Half light.


Beauty for the home.

Designers we adore.

Words & Photography Kirk Truman




Compass Ring £60

Siler Link Ring £55

Silver Thistle Ring £60

Gold Plated Rope Ring £60

Serge DeNimes is a design-led brand providing exclusive seasonal collections of urban apparel and accessories of premium quality. Founder Oliver Proudlock has had two passions from a young age: fashion and art. They were the two constants in his upbringing, passed on to him by his mother, a designer and photographer. For Oliver, Serge DeNimes is the expression of his creativity and his ambition to create styles that appeal to the creative, streetwise and fashion-conscious around the world.





Turf Pocket Bomber / Tan £650

Dean Shirt / Khaki £110

Tearaway Trouser / Cream £140

Groundhog Jacket / Black/Brown £250

Market Check Trouser / Black/Brown £165

YMC, or ‘You Must Create’, has become one of the most popular brands among young men and women wanting to look and feel good without having to try too hard. With a simple philosophy – you must create your own style – most of the YMC clothing can easily be mixed and matched with any existing piece in your wardrobe. This multi-functional, modern take on design gives the brand’s pieces a timeless yet relevant feel, and leaves the wearer comfortable in the knowledge that any of their pieces will stand the test of time.




Carrington Jacket / Kemble Blue £319

Theobold Jacket / Kentridge Black £369

Fishtail Trousers / Kentridge Black £179

Robin Crew / Harrop Navy £110

Spencer Sunglasses / Tortoiseshell £185

Self-taught tailor Oliver Spencer launched his eponymous label in 2002, fast becoming the favourite of rock stars and politicians alike. With over 40% of production based in the UK, he champions British industry and marries inspirations from London subcultures, English heritage and American and Japanese urban youth. The result is a signature look straddling streetwear and smart dressing.




Camp Collar Overshirt £225

De Coeur T-Shirt £75

Founded in 2011 by the Parisian designer Alexandre Mattiussi, AMI offers a stylish and comprehensive wardrobe that blurs the boundaries between casual and chic. AMI – meaning ‘friend’ in French – stands for a relaxed, authentic and friendly approach to fashion and captures that particular type of Parisian nonchalance that is young, cool and carefree. In 2013, Alexandre was the first men’s designer to win the prestigious ANDAM prize.





Baltazar shorts £100

Powerphase Trainers £90

Wood Wood’s collections are built around new takes on iconic silhouettes and a sports-fashion approach that remains true to the sub-cultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear with youth culture, art and music. Always aiming to find the perfect balance between style and functionality, the Wood Wood collections have evolved into tailored and sophisticated expressions while retaining their playful graphic profile that often revolves around juxtapositions and iconography.





Soild Signet £275

Surface Signet £275

Cefalu Signet £250

Clerigo Signet £250

Established in 2018, Bleue Burnham is a London-based men’s jewellery brand named after its founder. Through his continual development of form and quality, Bleue explores the notion of British modernism and the role that jewellery plays in this concept, referencing British cultures and traditions to create contemporary and finely crafted pieces of jewellery.

Bleue’s background in sustainability also heavily informs the brand. Environmental and social performance are core elements of its perspective of success. Currently all jewellery is hand-made in London using recycled precious metals and is designed to last multiple generations and be handed down accordingly.





CODA, 75ml,  £220

 Established in 1999 by Chad Murawczyk, MiN New York creates and curates niche fragrance, beauty and grooming products from around the world. In 2014, MiN New York launched SCENT STORIES, a collection of limited-edition fragrances composed of the finest ingredients from around the world, with a range of 11 scents available to members only for the first year. MiN New York currently has 17 perfumes in its fragrance base. The earliest edition was created in 2014 and the newest is from 2017.





Gentle Fluidity, 70ml £150

Globe Trotter in Zinc Edition, £95

Globe Trotter in Gold Edition, £85

The Maison Francis Kurkdjian collection is a wardrobe of fragrances, representing myriad facets of emotions. Designed in the tradition of luxury French perfumery, it nevertheless represents a contemporary vision of the art of creating and wearing perfume as realised by one of the world’s most celebrated perfumers.





Impression Cedarwood Heart, £85

 In an age where we all want to know more about craftmanship and provenance, Ostens gives you access to ingredients previously unavailable to consumers. Ostens has an aim: to celebrate and open up access to the ingredients that lie at the heart of so many perfumes and to create sensory wonderment that’s available to all. Their exceptional ‘hero ingredients’ are shared with some of the most talented perfumers in the industry, without any limitations to their creative impulses. The result? Unique olfactive compositions, full of charm and intensity, showcasing creativity in its purest form.




Purifying Hyaluronic Face Hydrator, £75

Nourishing Body Mist, £110

Each product in Aman’s new skincare line is made from powerful natural ingredients that penetrate deep into the skin to nourish and rejuvenate. Together, they work holistically on a deeper level, to meet emotional needs and enhance overall wellbeing.

The rare and precious ingredients used in Aman’s skincare products include actives such as argan stem cells, Kalpariane seaweed extract, and hyaluronic acid, and essential oils ranging from sandalwood, amber, rose and palo santo, to juniper, jasmine and tuberose. Aman Skincare products are suitable for men and women of all ages and skin types.




Vide Poche, £29

Scented Matches, £18

Double Pommade Concrete, £51

Buly is a little bit bonkers – but aren’t all the best things in life? Founded by Jean-Vincent Bully, the brand began in 1803 in a shop on the Rue Saint-Honoré in Paris. Now, after an absence of over a century, the most famous of French beauty dispensaries has risen again to conquer the world. In a spirit of innovation, l’Officine Universelle Buly offers products that draw on the most innovative cosmetic techniques and on the virtues of natural ingredients.




Darsana, £49

Infused with the highest quality fine fragrance oils reminiscent of places both near and far, Lumira’s luxury lifestyle essentials are a celebration of beautiful scent, sophisticated design and the spirit of travel. Founded by Almira Armstrong in 2013, Lumira is the manifestation of a life-long love affair with beautiful objects and the differences small details make to our everyday lives. The power of fragrance to trigger the senses, a memory and even a person’s emotional state are the inspirations that led to the creation of the Lumira brand.




Oliver Cheshire

Oliver Cheshire

Interview & Portraits Kirk Truman

“I guess you could say it was an overnight success, you know? It opened doors which I never knew I could walk through…”

After becoming a modelling sensation at the tender age of 16, Oliver Cheshire has gone on to enjoy a hugely successful career as the face of any number of major brands. As he gets ready to launch his first clothing line, he looks back with Journal at half a lifetime in menswear modelling. It’s a grey, autumnal morning when we take a walk through the park. Oliver and I are talking about menswear, his youth and the career which has been his life for almost 15 years. Represented by Fitzrovia-based Select Model Management, Oliver Cheshire is a familiar face on London’s menswear scene whose career as a model and designer has spanned almost half of his lifetime.

Tell me about your upbringing.

As a youngster, I wanted to be an actor so I studied drama. I had a fairly normal working class upbringing. I grew up in a council house with my family. I had a passion for clothing from a young age. I always felt the need to customise my clothes; jeans, shirts, trousers – everything! I can remember my parents thinking I was totally mad at the time. Clothes were a big part of my upbringing. They defined me and my identity.

When were you scouted and what were the immediate effects on your way of life?

I was scouted by Select Model Management when I was 16. I suppose I didn’t really think much of it. I was so young, and at the time I was studying. A few polaroids were taken of me by the agency, and then a few weeks later I visited their offices in Fitzrovia. I’d never been out of the country before in my life, and right then I was told I needed to go to New York City! I was booked by Calvin Klein and then became the face of the brand for a year. As you can imagine, my studies took the back seat and the modelling took over. I guess you could say it was an overnight success, you know? It opened doors which I never knew I could walk through. I was just an ordinary guy standing on the shoulders of giants.

Tell me about the journey.

I was still at school, so the reality of what this becoming still hadn’t really struck me. My first campaign with Calvin Klein was in the first couple of pages of GQ at the time. I was starting to realise that this was definitely about to become a full-time venture for me; the doors to the fashion industry were opening to me. In 2008, I then went on to work on a campaign for Jack Wills in Rajasthan, India. Dolce & Gabbana followed, along with Missoni, Abercrombie & Fitch, Hollister, and Vivienne Westwood. A personal British favourite of mine has always been Marks and Spencer. Today I do a few editorials every couple of months. I’ve become much more selective as time has gone by. What I did when I was younger felt like my apprenticeship years. Now feels like real life. I feel totally secure and ready to explore other ventures.

How do you feel social media has changed the way brands think and reach out to consumers today?

The reality of an image and a marketing campaign is romanticised. Life isn’t this way, and its important for consumers to remember this. Instagram has totally changed the way in which brands strategically think. I guess the reality is now that anybody can become a ‘model’ through platforms like Instagram through creating their own content. What it means to be a model has totally changed now, its become much more human. Character, personality and opinion has perhaps never been more valued in my role. My gut tells me that something like Instagram can’t last forever. I suppose in my heart I feel like there will one day be another platform which will take the throne.

What are your future aspirations?

I’ve always been passionate about clothes. Its been an obsession of mine way before I was scouted or thought this could become a career for me. I’ve always pulled my clothes apart, modified them and personalised them to suit me. What can I say, I’m a total perfectionist! I think I’ve always known that I’ve wanted to start my own clothing line, and now its finally become a reality. My passion for menswear and design was the impetus without a doubt. I’ve worked with some incredible creatives over the years and been a part of this industry for sometime now. It is in part a way to give something back and to also fulfil a dream. The brand is based around simplicity with a focus on sustainability. The designs play with colour and wearability, and encourage men to use colour in a masculine way. The price point is affordable and accessible. The name of the line is taken from the first 3 letters of my surname and the revolutionary, Che Guevara. Che’ will launch in early 2019 and at first will only be available online.