Words Kirk Truman
Photography Simon Brown
Cross Tottenham Court Road to Bedford Square, and you’ve left Fitzrovia and entered Bloomsbury. There’s something quite distinct – unique, even – about this part of London; you feel its charm as you pass Bedford Square’s central garden and make your way down Adeline Place to Great Russell Street. Home to a number of hotels, an art supply shop, a furnishing store, and numerous cafés and restaurants, it’s a traditional London thoroughfare, but one that somehow encapsulates Bloomsbury’s neighbourhood spirit. Recently, a new arrival has added still further character to the street.
A carefully curated collection of eight family-owned luxury and urban hotels, the Doyle Collection is spread across superb locations in London, Dublin, Washington DC, Cork and Bristol. Each hotel has established a strong identity closely connected to its location, and a slice of its cultural setting is woven into the fabric of each building and the experience of its guests. With 153 rooms and suites on offer, all promising luxurious comfort, The Bloomsbury is at the heart of the neighbourhood whose name it bears. Tucked away on one side of the hotel is the newly unveiled Dalloway Terrace, taking its name from the eponymous character in Virginia Woolf’s 1925 novel Mrs Dalloway. Evoking Woolf’s own literary attachment to the neighbourhood, the new bar and restaurant, like the hotel as a whole, taps into the history and spirit of the area.
Accessible from either the main entrance of the hotel, or via the carefully concealed side entrance, the main terrace area is peaceful and charming, carefully hidden from Great Russell Street and the hustle and bustle of nearby Tottenham Court Road. The fully heated indoor/outdoor space is open throughout the year, offering all-day dining from 7am-11pm and a menu overseen by The Bloomsbury’s Head Chef, Paul O’Brien. From light breakfasts and small plates to more substantial culinary delights, the menu caters for both those working in the local area and guests staying at the hotel itself. Small plates include seared tuna and pickled radish with wasabi, and the all-day dining menu features favourites like Lamb cutlets and broccoli champ with mint béarnaise or hand-dived seared scallops with spinach, chanterelles & teriyaki dressing. There are also daily specials, which change throughout the week.
Dalloway Terrace is also a perfect meeting spot, serving coffee and traditional afternoon tea, as well as a wide range of cocktails, all inspired by the Bloomsbury set, that influential group of English writers, intellectuals, philosophers and artists that put the area on London’s artistic map. The terrace area feels like a secluded secret garden hidden away from the city; it boasts a fully retractable roof, making it inviting in the autumn and winter and the perfect alfresco hideaway in the spring and summer. The design of Dalloway Terrace was created by Alexander Waterworth, Interior Designer for London’s Annabel’s, Q on The Roof and High Road House, as well as The Musket Room in New York. His work brings an elegant and quintessentially British feel to the space. Tucked away under the terrace is a concealed lower floor, otherwise known as The Bloomsbury Club Bar. Here, Waterworth has taken inspiration from the bohemian 1920s and 1930s and added a modern twist: the results are truly memorable.
In contrast to the tranquillity of the terrace, the lower-floor bar feels discreet and exclusive; as you descend the staircase, you are transported from one realm to another. Upstairs menus feature a floral motif based on the technique of preserving fresh flowers, while downstairs, classic typefaces evoke a comforting sense of nostalgia that blends seamlessly with the stylish contemporary setting. The setting resembles a hidden grotto or an old railway arch. From its glassware, cocktail techniques, hand-illustrated menus and dim setting, it makes quite an impression.
Both venues are appealing enough to while away the evening in. Perhaps the ideal would be to enjoy cocktails and a relaxed dinner above ground and then to disappear quietly below decks for a discreet postprandial tipple: think a fine whiskey or a glass of Champagne. Dalloway Terrace is very much in its infancy, having only opened its doors back in the spring, though what already resonates is its connection with the surrounding Bloomsbury neighbourhood. Having built relationships with many local businesses, residents and figures in the area, Dalloway Terrace has the potential to become ‘Bloomsbury’s living room’ in the years to come. For breakfast, lunch or dinner, for a daytime meeting or an evening drink, stop by at any time and see for yourself.