Words Victoria Drysdale

Portraits Sandra Vijandi

“This is the perfect area… Fitzrovia has a beautiful way about it.”

Tucked away between Cleveland Street’s bustling cafes and exotic restaurants is the Innocenza studio, an independent multi-brand sales and retail agency founded by Sofia Strazzanti. I meet Strazzanti on a crisp, clear morning in Fitzrovia. She is beautiful; wild-haired and eloquently spoken. As we enter the world of Innocenza, it becomes clear why Strazzanti would never want to leave.