Words Kirk Truman
Portraits Sandra Vijandi
“I think all art forms are connected to statements – and educate in some way. I like to think that through fashion, music, art you can change the way people think.”
On the seam which separates Fitzrovia from east and west sits Maple Street. Cornered in by Banksy’s contribution to the neighbourhood and the post office tower, Maple Street is the bridge from Camden to Westminster. As my former home, I know Maple Street all too well. Though, recently I have come to discover a neighbour whose creative habits are not too dissimilar to my own. Poet, writer, artist and model, Greta Bellamacina tells of her relationship with the Fitzrovia neighbourhood and her works.
Greta grew up in Camden, which explains why the area always felt nostalgic to her. Having previously attended RADA, she studied at King’s College London where she graduated in 2012 with a BA in English. Her true passion, writing, came about as no coincidence for Greta… in fact it was almost intended. Her father, a musician, would endlessly play melodies on the piano to her in order to encourage her to write lyrics: “…they were always more like poems. I don’t think I really became interested in it properly until I was at school – I remember being really drawn to Lord Byron’s epic poem Don Juan,” she recalls.
Her first credited contribution came in 2007 when working for US Vogue as part of her artists/writers journey on the publication of ‘The World in Vogue: people, parties, places’. In 2011, Greta released a limited edition collection of poetry titled ‘Kaleidoscope’, which later aided her in being short-listed as the Young Poet Laureate of London in 2013. Though currently poetry editor of Champ Magazine, her writings and works have also graced the pages of a variety of publications, from The Telegraph to Wonderland, Vogue (UK, US & Italia), and Harper’s Bazaar UK.
Growing up Greta read a lot of poetry by writers such as Anne Sexton, Ted Hughes and Philip Larkin; all of whom Greta felt devoted to understand. She explains, “I felt close to their unleashed silences and noiseless despairs. But now I think I am more influenced by poets who have a way of looking at landscape as a continuous home; poets like Octavio Paz and Alice Oswald, looking at land as part of a greater system, something more cohesive with our dreams, part of the weather and the trees. I like to explore these themes a lot in my writing.”
Last year, Greta edited a collection of poetry, ‘Nature’s Jewels’, in collaboration with MACK publishers, where she was later assigned the role of poetry editor. Earlier this year, she was commissioned to write a series of poetic texts for the summer exhibition at the Royal Academy, while in February she launched a collection of British contemporary love poems with Faber & Faber. Greta is currently collaborating on a collection of verse with the poet, Robert Montgomery. “We started writing together a while ago and decided our styles seemed to complement each other. The poems all come back round to the idea of being British, the night buses going round the circus squares of London, the left-over mornings of the week, and the BT privatisation,” she explains.
But Greta has more than one string to her bow. She recently directed a documentary about the importance of saving our slowly vanishing public libraries (released last month) and is currently working on several short films which will premiere at the end of this year. In addition to filmmaking, Greta has also modelled for a number of years, and has starred in fashion campaigns for various brands including Burberry and All Saints. “I was spotted in a lift by a photographer in the Conde Nast building in New York, whilst I was working for Vogue in my gap year before I went to university. He sent some images to Models1 in London and I got signed,” she says. She sees these two creative pursuits – modelling and writing – as having developed alongside one another. “I think all art forms are connected to statements – and educate in some way. I like to think that through fashion, music, art you can change the way people think,” says Greta. Currently, she is represented by VIVA Model Management on their talent board which is based in London and Paris.
Greta first visited the Fitzrovia neighbourhood when visiting French’s Theatre Bookstore on Warren Street to look for plays and scripts during her studies at RADA. She felt strongly that Fitzrovia was in some ways a lost neighbourhood; in being so central, though equally quite forgotten from the rest of the West-End, despite its literary history and charm. “I like the rhythm of the place; everyone arrives into town and leaves so quickly that it feels like there is a lot of stillness and space,” she says, now a resident of Fitzrovia for two years.
With her literary agent based around the corner, Greta is well adjusted to Fitzrovia, a neighbourhood which has come to inspire her in recent years. With the signs of poetry and old magical history everywhere in her path – from Banksy’s art at the end of her street reading ‘if graffiti changed anything – it would be illegal’, to the rooftop graffiti on Maple Street reading; ‘the writer, the villain & the stone’ – to Greta Fitzrovia is a realm of independence and creativity.